The problem
A media network that grows brand by brand usually becomes a pile of disconnected sites — different layouts, no shared search, and no way to see the whole group at once. Readers should not have to learn eighteen homes.
Project 03 · 2026
Eighteen media brands, one parent system, no eighteen stylesheets.
A media network that grows brand by brand usually becomes a pile of disconnected sites — different layouts, no shared search, and no way to see the whole group at once. Readers should not have to learn eighteen homes.
One page holds the parent company and every Tells desk. Each brand keeps its own topic and tone; the group shares identity, search and filters (news, sports, lifestyle, knowledge). New verticals can launch without cloning the whole site.